Hindustan Times has a nearly century-long history of witnessing and relaying India’s most famous moments to its citizens. Under the name of “HT Timeless Tokens,” HT is foraying into web 3.0 by producing NFTs (Non-fungible tokens) that would feature digitized reproductions of original historic creatives that were published in Hindustan Times over the decades. Non-fungible tokens (NFTs) are buy-and-sellable digital certificates of ownership of a piece of the digital asset. HT has introduced a series of special digital artworks that can be purchased using both bitcoin and fiat currencies. A once-in-a-lifetime chance for collectors and enthusiasts to own a piece of India’s beautiful past as seen through the lens of a camera.
HT Timeless Tokens is an attempt to achieve something never before attempted. Anyone may now own a piece of history from Hindustan Times’ archives with HT Timeless Tokens. These archives contain India’s 100-year history chronicled and preserved as digital art. Owning the initial announcement of India’s historic 1983 World Cup victory would be a dream come true for a cricket fan, and this is the delight Hindustan Times wants to share with the whole public.
To begin, HT has released NFTs commemorating India’s Republic Day on January 26, 2022, which are accessible on Beyond Life, an NFT marketplace and platform that allows anyone to create, sell, and buy ownership rights to digital works of art using NFTs. BeyondLife is powered by GuardianLink.io. Club has launched two of the most notable NFT collections to date: Amitabh Bachchan’s rare exclusive NFT and Marvel creator Stan Lee’s exclusive NFT collection ‘Chakraverse.’
“With industries including IT, banking, lifestyle, music, and media advertising firms coming into the crypto/NFT ecosystem, the new potential is going to be opened in the realm of Web3,” stated Kamesh Elangovan, COO & Co-Founder, GuardianLink.io. Collectors will increasingly invest in the secondary market for NFTs at GuardianLink.io, knowing that their NFTs will be monetized in the future. The collaboration with Hindustan Times provides another opportunity to learn more about NFTs in the media and marketing industries.”
According to Avinash Mudaliar, co-founder of HT Labs, “HT Timeless Tokens is our attempt to create something unique. Anyone may now own a piece of history from Hindustan Times’ archives with HT Timeless Tokens. These archives contain India’s 100-year history chronicled and preserved as digital art. For Indians to enjoy and own, we’ve opened the doors to some of these carefully selected archives.
Owning the first announcement of India’s historic 1983 World Cup victory would be a dream come true for a cricket lover like me, and this is the excitement we want to share with the general public through our NFTs.”
The legendary cover page of the first republic day HT issue is featured on the NFTs released by HT. Among other NFTs, which are inspired by significant events and occasions in India’s history, such as the first successful missile launch and the country’s first-ever World Cup victory in 1983 against the West Indies. Many of these famous, ageless tokens are up for sale, and people can simply go on to nft.hindustantimes.com to bid on a piece of history.