There is no shortage of ways to market non-fungible tokens (NFTs) online. From Reddit and niche blogs on Medium to Twitter and Instagram influencers, there are a variety of ways for NFT creators to get the word out about their product. New audiences are always expanding and evolving, which means there is always room for new marketing opportunities. The question then becomes whether or not there is a new way to showcase NFTs that will encourage consumers to buy them. Rather than just posting screenshots of your token’s visual representations, why not start your own digital collector’s album? This might seem like a strange idea at first – what could such an image-heavy website offer that something like Reddit wouldn’t? But it would give users somewhere unique to view NFTs without needing to download anything else. There’s plenty you can learn from these six examples of other companies doing it well:
Why Instagram Should Jump on the NFT Marketing Bandwagon
The most obvious benefit of showcasing NFTs through a digital collector’s album would be the visual aspect of it. This might seem like a minor difference, but in the NFT community, visuals are everything. Promoting a token through images will allow you to show off its craftsmanship, design, and functionality much more easily than a string of code would allow. Since there are so many ways to collect and organize images on Instagram, hosting them on the platform would allow brands to show off their products in a way that complements the rest of the community’s posts. Visuals have always been the key to attracting new audiences, and they are especially important when you’re marketing to customers who aren’t familiar with NFTs or blockchain in general. By showcasing the visual aspects of your tokens, you will be able to better explain the value of your product to those who aren’t yet familiar with it.
Showcase Your Brand With Real World Advertisements
If you’re hosting your NFTs on Instagram, you’ll have the perfect opportunity to showcase real-world advertisements. These real-world ads are similar to posters or billboards you’d see in a city center, but they’re hosted on Instagram. Each ad would feature your product and its associated URL, so anyone who comes across it on Instagram will have the opportunity to learn more about your product. Since Instagram has more than one billion users, it would be an excellent opportunity for any brands to showcase their product to a wide audience. These advertisements would be clickable, allowing them to redirect to your website or your token’s landing page. This would be a great opportunity to introduce new audiences to your product while they’re browsing Instagram. This real-world presence would go a long way in helping new customers understand what your token is and how it can benefit them.
Create a Collection of Rare NFTs
One way to showcase your tokens would be to create a digital collector’s album based around the concept of rare items. This could be a digital museum of sorts, with items that are incredibly rare inside the blockchain world. For example, you could showcase one of each type of token in your collection, with each being categorized based on its rarity. You could then allow users to visit your page and “buy” your rare tokens for a virtual price. This would be a unique way for users to view your collection and learn about the different tokens you have for sale. If you’re a collector of rare NFTs yourself, this would be an excellent way to showcase your collection. You could allow users to browse your museum and even add your rarest items to their own collections. This would be a fun way to showcase your collection without being too serious: it’s not always necessary to showcase your collection in a serious manner.
Transform Existing Physical Items Into Digital Collectibles
There are a variety of ways to transform physical items into digital collectibles. You could take your favorite shirt, transform it into a digital asset, and then allow users to earn rewards for looking at your page and viewing the shirt. This would be a fun way to incentivize people to visit your page and view your collection, and it also gives users something unique and special to take away from your page. There are a variety of ways to transform physical items into NFTs. You could take something like a baseball cap or a t-shirt and use a 3D printer to transform it into a physical token. Once you have the token, you’ll be able to upload it to the blockchain, where it will become a digital asset. After that, you could host your token on Instagram, where users could purchase it. This would be a fun way to showcase your token while giving it a physical representation.
Allow Users to Earn Rewards By Viewing Ads
Another fun way to use Instagram to host your NFTs is to allow users to earn rewards for viewing ads. This would be an excellent way for you to gain more exposure for your page and for your token, and it would also be a fun way to engage your audience. This could work particularly well if you are hosting a game or another form of entertainment on the blockchain. This blockchain-based entertainment could come with a token attached to it, and you could host that token on Instagram. This would be a fun way to incentivize users to visit your page and learn more about what you have to offer. Once you have hosted your token on Instagram, you’ll be able to add advertisements to your page. These advertisements could be a variety of things, including a call to action or a coupon code. This would be a fun way to engage your audience while also giving them a reason to spend tokens.
The question then becomes whether or not there is a new way to showcase NFTs that will encourage consumers to buy them. Rather than just posting screenshots of your token’s visual representations, why not start your own digital collector’s album? This might seem like a strange idea at first – what could such an image-heavy website offer that something like Reddit wouldn’t? But it would give users somewhere unique to view NFTs without needing to download anything else. These six examples of other companies doing it well should give you a better idea of what a digital collector’s album could look like. If you are interested in promoting your token through visuals and a unique website, hosting your tokens on Instagram might be the best solution for you.