34-year-old spent $16K to start a side hustle, built it 20 minutes at a time—now her business brings in up to $90K a month

Julia Holden was in "survival mode" as a new mom when she started her business Sleepy Hat, a baby hat with an eye covering. Now, it brings in $90,000 a month.

Feb 21, 2026 - 17:00
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34-year-old spent $16K to start a side hustle, built it 20 minutes at a time—now her business brings in up to $90K a month
Julia Holden was in "survival mode" as a new mom when she started her business Sleepy Hat, a baby hat with an eye covering. Now, it brings in $90,000 a month.

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