90 Ideas in 90 Minutes: Blaire Massa - Business Record
Measure belonging, not just outputCompanies are exceptionally good at measuring transactions. At Ballet Des Moines, we know exactly how many tickets we sell, how many students attend our programs, how many dollars we raise. But those numbers look backward, not forward. We wanted to find out whether people were going to come back. So we…
Measure belonging, not just outputCompanies are exceptionally good at measuring transactions. At Ballet Des Moines, we know exactly how many tickets we sell, how many students attend our programs, how many dollars we raise. But those numbers look backward, not forward. We wanted to find out whether people were going to come back. So we…
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