‘A gamechanger’: 200,000 UK small businesses sign up to TikTok Shop

Big brands such as Sainsbury’s and M&S also selling directly in app through links in videos and livestreams

Dec 24, 2025 - 11:00
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‘A gamechanger’: 200,000 UK small businesses sign up to TikTok Shop
Big brands such as Sainsbury’s and M&S also selling directly in app through links in videos and livestreams

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