A Handful of Opt-Outs and a Six-Figure Fine: CalPrivacy’s Message to Data Brokers
On August 11, 2026, the California Privacy Protection Agency (CalPrivacy) announced a Final Stipulated Order between Iowa-based data broker LocateSmarter LLC and the agency, requiring LocateSmarter to pay $116,490 and change its privacy practices. This marks the agency’s first-ever CCPA decision against a data broker, and the first arising from both violations of the Delete Act and the CCPA.
On August 11, 2026, the California Privacy Protection Agency (CalPrivacy) announced a Final Stipulated Order between Iowa-based data broker LocateSmarter LLC and the agency, requiring LocateSmarter to pay $116,490 and change its privacy practices. This marks the agency’s first-ever CCPA decision against a data broker, and the first arising from both violations of the Delete Act and the CCPA.
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