A K-beauty turf war is brewing in the US

Sephora and Ulta Beauty are signing exclusive sales partnerships with K-beauty brands, ahead of South Korean retailer Olive Young's debut in the US.

Oct 15, 2025 - 05:00
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A K-beauty turf war is brewing in the US
Sephora and Ulta Beauty are signing exclusive sales partnerships with K-beauty brands, ahead of South Korean retailer Olive Young's debut in the US.

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