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Ad Age’s 2026 Business Forecast—how you can prepare for the year

Industry leaders share their 2026 advertising predictions, from AI and ad tech to CMO priorities and creative strategy shaping the year ahead.

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Jan 5, 2026 - 14:00
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Ad Age’s 2026 Business Forecast—how you can prepare for the year
Industry leaders share their 2026 advertising predictions, from AI and ad tech to CMO priorities and creative strategy shaping the year ahead.
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