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Adobe Enterprise CMO explains how AI helps scale personalization

AI enhances marketing efforts, says Adobe Enterprise's Rachel Thornton, citing Ulta's approach to personalizing customer journeys with AI insights.

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Apr 21, 2026 - 22:00
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Adobe Enterprise CMO explains how AI helps scale personalization
AI enhances marketing efforts, says Adobe Enterprise's Rachel Thornton, citing Ulta's approach to personalizing customer journeys with AI insights.
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