AI-driven search in the motorcoach industry is shifting visibility from operators to brokers - Bus & Motorcoach News

TBN CEO Christian Riddell discusses how AI-driven search is reshaping visibility and increasing broker influence, and explains how operators can fight broker encroachment.

Apr 27, 2026 - 20:00
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AI-driven search in the motorcoach industry is shifting visibility from operators to brokers - Bus & Motorcoach News
TBN CEO Christian Riddell discusses how AI-driven search is reshaping visibility and increasing broker influence, and explains how operators can fight broker encroachment.

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