Alo Yoga's CEO is pitching a new $3,600 leather purse as wellness

Alo Yoga's CEO told Vogue Business that wellness is the new luxury. The leather bags, costing as much as $3,600, will come with crystal bag charms.

Sep 1, 2025 - 13:00
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Alo Yoga's CEO is pitching a new $3,600 leather purse as wellness
Alo Yoga's CEO told Vogue Business that wellness is the new luxury. The leather bags, costing as much as $3,600, will come with crystal bag charms.

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