American Express, Founder of Small Business Saturday®, Expands Small Business Support with New $5 Million Shop Small Grants Program
NEW YORK, November 12, 2025--Since creating Small Business Saturday in 2010, American Express (NYSE: AXP) has championed the small businesses that fuel America’s local economies. This year, the company is introducing new initiatives – including a new $5 million Amex Shop Small Grants Program, a content partnership with creator and small business advocate Keith Lee, and free customized signage for small businesses – building on its long-standing commitment to help small businesses grow and suppor
NEW YORK, November 12, 2025--Since creating Small Business Saturday in 2010, American Express (NYSE: AXP) has championed the small businesses that fuel America’s local economies. This year, the company is introducing new initiatives – including a new $5 million Amex Shop Small Grants Program, a content partnership with creator and small business advocate Keith Lee, and free customized signage for small businesses – building on its long-standing commitment to help small businesses grow and suppor
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