An AI startup wants to build your digital consumer twin

Simile raised $300 million at a $2 billion valuation to build AI digital doubles that predict how shoppers might react to products and marketing.

Oct 27, 2026 - 09:00
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An AI startup wants to build your digital consumer twin
Simile raised $300 million at a $2 billion valuation to build AI digital doubles that predict how shoppers might react to products and marketing.

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