Aon's Peiser says AI will commoditize broker knowledge but not trading data or leverage

Artificial intelligence will erase knowledge as a premium in commercial insurance broking but will not level the competitive field, Aon's Joe Peiser argued, saying the brokers that win the AI era will be the ones with the most trading data and market leverage, not the most expertise.

May 1, 2026 - 23:00
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Aon's Peiser says AI will commoditize broker knowledge but not trading data or leverage
Artificial intelligence will erase knowledge as a premium in commercial insurance broking but will not level the competitive field, Aon's Joe Peiser argued, saying the brokers that win the AI era will be the ones with the most trading data and market leverage, not the most expertise.

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