Apple CEO says price hikes are ‘unavoidable’ as rising chip costs squeeze tech giant: report

Tim Cook says Apple price increases are “unavoidable" as AI demand drives up memory chip costs, calling the supply crunch a “hundred-year flood."

Jun 18, 2026 - 08:00
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Apple CEO says price hikes are ‘unavoidable’ as rising chip costs squeeze tech giant: report
Tim Cook says Apple price increases are “unavoidable" as AI demand drives up memory chip costs, calling the supply crunch a “hundred-year flood."

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