Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move

Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex."

Oct 14, 2025 - 05:00
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Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move
Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex."

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