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Apple's incoming CEO faces a fresh set of marketing challenges

Apple's John Ternus will inherit a brand in fine shape from Tim Cook. The dilemma: Is Apple at a peak?

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Apr 22, 2026 - 16:00
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Apple's incoming CEO faces a fresh set of marketing challenges
Apple's John Ternus will inherit a brand in fine shape from Tim Cook. The dilemma: Is Apple at a peak?
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