Asia takes the helm
HighlightsGlobal gold ETFs recorded inflows six months in a row, led by AsiaGold ETFs’ total AUM continued to rocket, reaching another month-end peak, and holdings also climbed to the highest month-end level in historyGold market trading volumes pulled back, falling 26% m/m to US417$bn/day.November in ReviewGlobal physically backed gold ETFs1 registered their sixth consecutive monthly inflow, adding US$5.2bn in November (Chart 1).2 Although flows narrowed compared to previous months, they sit well above the 2024 monthly average of US$292mn. Total assets under management (AUM) reached US$530bn, up 5.4% in the month and marking another month-end peak, thanks to continued inflows and a stronger gold price. Holdings rose by 1% to 3,932t, also the highest month-end value ever. Notably, global gold ETF inflows remain on track for their strongest year ever.November’s trend was mainly driven by Asia, where investors continued to buy gold ETFs at pace. North American inflows slowed significantly from October, while European demand flipped positive (Table 1).Chart 1: Asia dominated global gold ETF inflows in NovemberRegional gold ETF flows and the gold price* *As of 30 November 2025. Gold price based on the monthly average LBMA gold price PM in USD.Source: Bloomberg, Company Filings, ICE Benchmark Administration, World Gold Council Regional overviewNorth America’s inflow streak extended to six months, adding US$1bn in November. Flows were relatively subdued compared to the record buying of previous months, reflecting the offsetting forces that have shaped gold ETF investor sentiment. The following factors, among others, have supported gold ETF buying in the region:The upward trending gold price, which ended the month with a 4.5% gainTowards the end of the month, investor expectations of a Fed cut intensified, as softer inflation indicators provided reassuranceGeopolitical risks resurged amid rising US-Venezuela tension.Inflows were partially offset by outflows, influenced by:Cooling investor expectation – during most of November – of a December Fed cut amid resilient economic data and hawkish Fed minutesLowering geopolitical tensions earlier in the month due to progress toward peace in Ukraine.And with swings in the equity market, local investors may have sought to cover losses in other areas by selling gold ETFs and benefiting from their vast liquidity and strong y-t-d performance, also limiting the month’s inflows.European flows flipped from negative to positive at US$978mn in November. Equity weakness and gold price strength, in local currencies, contributed to the shift, with the UK and Germany leading inflows in the region. In the UK, fiscal plans in the Autumn Budget, announced around the end of November, are expected to ease the country’s inflationary pressure and potentially hit growth, raising investor expectations of further cuts from Bank of England and also supporting local interest in gold.3 Asian funds attracted US$3.2bn in November, marking the region’s third consecutive monthly inflow. Once again Chinese investors led the region, adding US$2.2bn. Equity market weakness, a rebounding gold price and geopolitical tensions encouraged gold ETF investment in China and Japan. China’s newly announced VAT reform may have further boosted flows as jewellery buyers with investment motives turned to gold ETFs in order to avoid the additional tax. India has now seen inflows for six months in a row, supported by the attractive local gold price performance. It is also worth mentioning that, while not yet entirely captured in our dataset, South Korea has shown strong interest in gold as local investors seek hedges against the volatile stock market.4Funds in other regions saw a mild loss of US$38mn last month as Australian inflows (+US$12mn) were unable to offset outflows from South Africa (-US$53mn).
HighlightsGlobal gold ETFs recorded inflows six months in a row, led by AsiaGold ETFs’ total AUM continued to rocket, reaching another month-end peak, and holdings also climbed to the highest month-end level in historyGold market trading volumes pulled back, falling 26% m/m to US417$bn/day.November in ReviewGlobal physically backed gold ETFs1 registered their sixth consecutive monthly inflow, adding US$5.2bn in November (Chart 1).2 Although flows narrowed compared to previous months, they sit well above the 2024 monthly average of US$292mn. Total assets under management (AUM) reached US$530bn, up 5.4% in the month and marking another month-end peak, thanks to continued inflows and a stronger gold price. Holdings rose by 1% to 3,932t, also the highest month-end value ever. Notably, global gold ETF inflows remain on track for their strongest year ever.November’s trend was mainly driven by Asia, where investors continued to buy gold ETFs at pace. North American inflows slowed significantly from October, while European demand flipped positive (Table 1).Chart 1: Asia dominated global gold ETF inflows in NovemberRegional gold ETF flows and the gold price* *As of 30 November 2025. Gold price based on the monthly average LBMA gold price PM in USD.Source: Bloomberg, Company Filings, ICE Benchmark Administration, World Gold Council Regional overviewNorth America’s inflow streak extended to six months, adding US$1bn in November. Flows were relatively subdued compared to the record buying of previous months, reflecting the offsetting forces that have shaped gold ETF investor sentiment. The following factors, among others, have supported gold ETF buying in the region:The upward trending gold price, which ended the month with a 4.5% gainTowards the end of the month, investor expectations of a Fed cut intensified, as softer inflation indicators provided reassuranceGeopolitical risks resurged amid rising US-Venezuela tension.Inflows were partially offset by outflows, influenced by:Cooling investor expectation – during most of November – of a December Fed cut amid resilient economic data and hawkish Fed minutesLowering geopolitical tensions earlier in the month due to progress toward peace in Ukraine.And with swings in the equity market, local investors may have sought to cover losses in other areas by selling gold ETFs and benefiting from their vast liquidity and strong y-t-d performance, also limiting the month’s inflows.European flows flipped from negative to positive at US$978mn in November. Equity weakness and gold price strength, in local currencies, contributed to the shift, with the UK and Germany leading inflows in the region. In the UK, fiscal plans in the Autumn Budget, announced around the end of November, are expected to ease the country’s inflationary pressure and potentially hit growth, raising investor expectations of further cuts from Bank of England and also supporting local interest in gold.3 Asian funds attracted US$3.2bn in November, marking the region’s third consecutive monthly inflow. Once again Chinese investors led the region, adding US$2.2bn. Equity market weakness, a rebounding gold price and geopolitical tensions encouraged gold ETF investment in China and Japan. China’s newly announced VAT reform may have further boosted flows as jewellery buyers with investment motives turned to gold ETFs in order to avoid the additional tax. India has now seen inflows for six months in a row, supported by the attractive local gold price performance. It is also worth mentioning that, while not yet entirely captured in our dataset, South Korea has shown strong interest in gold as local investors seek hedges against the volatile stock market.4Funds in other regions saw a mild loss of US$38mn last month as Australian inflows (+US$12mn) were unable to offset outflows from South Africa (-US$53mn).
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