Athletes and Entrepreneurs Discuss Sports' Growing Influence on Business and Culture

At a TIME100 Talk in Cannes, panelists reflected on how athletes are becoming entrepreneurs, storytellers, and cultural leaders—and what that means for the future of sports and society.

Jun 23, 2026 - 02:00
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Athletes and Entrepreneurs Discuss Sports' Growing Influence on Business and Culture
At a TIME100 Talk in Cannes, panelists reflected on how athletes are becoming entrepreneurs, storytellers, and cultural leaders—and what that means for the future of sports and society.

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