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Boo-ming business: KSU expert explains why consumers spend on Halloween | Newswise
The National Retail Federation projects Halloween spending to reach a record $13.5 billion. Kennesaw State's Patrick Fennell explains how nostalgia, family traditions, social connections and self-expression drive spending on costumes, candy and decorations.
The National Retail Federation projects Halloween spending to reach a record $13.5 billion. Kennesaw State's Patrick Fennell explains how nostalgia, family traditions, social connections and self-expression drive spending on costumes, candy and decorations.
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