‘Business critical’: why even Andy Burnham is taking his social media game seriously

The Guardian’s deputy editor of social platforms on why high-profile people and brands are deploying the power of TikTok to woo new followers

Aug 15, 2026 - 12:00
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‘Business critical’: why even Andy Burnham is taking his social media game seriously
The Guardian’s deputy editor of social platforms on why high-profile people and brands are deploying the power of TikTok to woo new followers

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