Business News: Rolex CEO Urges Watch Brands To Keep Close To Customers And Avoid Fate Of Impersonal Auto Sector

At Dubai Watch Week, Rolex CEO Jean-Frédéric Dufour reveals how much Rolex spends each year upgrading its machinery and why it has more than 500 apprenticeships.

Nov 20, 2025 - 13:00
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Business News: Rolex CEO Urges Watch Brands To Keep Close To Customers And Avoid Fate Of Impersonal Auto Sector
At Dubai Watch Week, Rolex CEO Jean-Frédéric Dufour reveals how much Rolex spends each year upgrading its machinery and why it has more than 500 apprenticeships.

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