C3’s Reid: Culture-first model drives 10x growth as brokers defect from PE-backed firms
C3 chairman Jamie Reid said the independent brokerage's "culture-first business model" is attracting producers disillusioned by private equity–backed agencies, propelling the San Diego firm from roughly $3.5 million to around $35 million in revenue in eight years without outside capital.
C3 chairman Jamie Reid said the independent brokerage's "culture-first business model" is attracting producers disillusioned by private equity–backed agencies, propelling the San Diego firm from roughly $3.5 million to around $35 million in revenue in eight years without outside capital.
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