California’s DROP Tool Empowers Residents to Delete Data from 500+ Brokers
California's DROP tool, launched January 1, 2026, enables residents to request deletion of personal data from over 500 registered brokers via a single submission, building on CCPA and the Delete Act. Managed by the Privacy Protection Agency, it empowers privacy control and challenges data broker practices. This innovation may inspire nationwide privacy reforms.
California's DROP tool, launched January 1, 2026, enables residents to request deletion of personal data from over 500 registered brokers via a single submission, building on CCPA and the Delete Act. Managed by the Privacy Protection Agency, it empowers privacy control and challenges data broker practices. This innovation may inspire nationwide privacy reforms.
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