Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?

Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the “founder’s ego” problem that has doomed many emerging brands.

Feb 19, 2026 - 08:00
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Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?
Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the “founder’s ego” problem that has doomed many emerging brands.

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