Can Yellow Fish Help Turn Around Campbell’s Snacks Business?
Executives at soup-and-snack maker Campbell’s are working to reinvigorate their snacks business, where demand has faltered. One key is Goldfish. Todd Cunfer, Campbell’s CFO, said the small, yellow cracker’s sales have stabilized, but are still down by 1% or 2%. “We’ve got to grow Goldfish,” he said
Executives at soup-and-snack maker Campbell’s are working to reinvigorate their snacks business, where demand has faltered. One key is Goldfish.
Todd Cunfer, Campbell’s CFO, said the small, yellow cracker’s sales have stabilized, but are still down by 1% or 2%. “We’ve got to grow Goldfish,” he said
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