CEO of $5B startup took 'shortcuts' to grow business—until 'alarm bells' went off: Without change, we wouldn't 'have a company'

Faire risked never turning its sky-high valuation into sustainable business — until a moment that caused CEO Max Rhodes to change his approach, he says.

Mar 19, 2026 - 20:00
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CEO of $5B startup took 'shortcuts' to grow business—until 'alarm bells' went off: Without change, we wouldn't 'have a company'
Faire risked never turning its sky-high valuation into sustainable business — until a moment that caused CEO Max Rhodes to change his approach, he says.

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