CEO Tim Cook pushes Apple’s China strategy as iPhone Air becomes an instant hit; stocks vanish online and in-store

Apple’s new iPhone Air sold out within minutes of launch in China on Friday, despite US-China trade tensions. CEO Tim Cook visited Beijing to promote the e-SIM-only model, met top officials, and announced partnerships with local institutions to strengthen Apple’s presence in the market.

Oct 18, 2025 - 13:00
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CEO Tim Cook pushes Apple’s China strategy as iPhone Air becomes an instant hit; stocks vanish online and in-store
Apple’s new iPhone Air sold out within minutes of launch in China on Friday, despite US-China trade tensions. CEO Tim Cook visited Beijing to promote the e-SIM-only model, met top officials, and announced partnerships with local institutions to strengthen Apple’s presence in the market.

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