C.E.O.s Are the Heads of Companies. Should They Also Be the Face?

Most chief executives are not recognizable to their customers. But when they step into the limelight, the rewards — and the risks — can be great.

Apr 20, 2026 - 13:00
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C.E.O.s Are the Heads of Companies. Should They Also Be the Face?
Most chief executives are not recognizable to their customers. But when they step into the limelight, the rewards — and the risks — can be great.

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