China turned livestreaming into a 24-hour sleepless hydra of a selling machine. Now the US is catching up.

The US is waking up to livestreaming, a cornerstone of Chinese e-commerce, and retailers like eBay and Whatnot are cashing in on the trend.

Oct 17, 2025 - 05:00
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China turned livestreaming into a 24-hour sleepless hydra of a selling machine. Now the US is catching up.
The US is waking up to livestreaming, a cornerstone of Chinese e-commerce, and retailers like eBay and Whatnot are cashing in on the trend.

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