China’s Shoppers Are Buying Luxury Again as Stock Market Rebounds

Chinese consumers are showing signs of a renewed appetite for high-end beauty and fashion products, a rare bright spot for global luxury brands after years of weak demand and margin-eroding discounts in their most important growth market.

Jun 1, 2026 - 03:00
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China’s Shoppers Are Buying Luxury Again as Stock Market Rebounds
Chinese consumers are showing signs of a renewed appetite for high-end beauty and fashion products, a rare bright spot for global luxury brands after years of weak demand and margin-eroding discounts in their most important growth market.

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