Coca-Cola and Notre Dame bring poverty alleviation efforts to host cities during the FIFA World Cup 2026
When the FIFA World Cup 2026 games kick off this week, bringing global attention to cities across North America, communities from Boston and Miami to Toronto, Dallas and Los Angeles will come together for one of the world’s largest sporting events. In these same cities, the University of Notre Dame’s Urban Poverty and Business Initiative (UPBI), a program aimed at helping underrepresented populations create and grow independent businesses, is working with local partners to strengthen small business ecosystems throughout a total of 59 cities, including a strategic activation in 13 soccer host cities.
When the FIFA World Cup 2026 games kick off this week, bringing global attention to cities across North America, communities from Boston and Miami to Toronto, Dallas and Los Angeles will come together for one of the world’s largest sporting events. In these same cities, the University of Notre Dame’s Urban Poverty and Business Initiative (UPBI), a program aimed at helping underrepresented populations create and grow independent businesses, is working with local partners to strengthen small business ecosystems throughout a total of 59 cities, including a strategic activation in 13 soccer host cities.
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