Consolidation isn’t the crisis real estate brokers think it is — but it is a wake-up call

Brokerage mergers can increase ad and recruiting spend, pressuring agents who rely on company leads and brand recognition.

May 21, 2026 - 23:00
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Consolidation isn’t the crisis real estate brokers think it is — but it is a wake-up call
Brokerage mergers can increase ad and recruiting spend, pressuring agents who rely on company leads and brand recognition.

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