Cracker Barrel co-founder says CEO 'knows very little' about the company following $700M rebrand failure

Tommy Lowe argues that CEO Julie Felss Masino and the board don't understand Cracker Barrel's clientele, calling its $700 rebrand failure a "waste of money."

Oct 4, 2025 - 23:00
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Cracker Barrel co-founder says CEO 'knows very little' about the company following $700M rebrand failure
Tommy Lowe argues that CEO Julie Felss Masino and the board don't understand Cracker Barrel's clientele, calling its $700 rebrand failure a "waste of money."

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