‘Don’t lie to me to get free stuff’: how small businesses are fighting back against influencers behaving badly

From diva-like behaviour to freebie requests that never result in a review, ‘entitled’ content creators are a growing blight on small-business owners. Now entrepreneurs are calling them out

Nov 14, 2026 - 16:00
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‘Don’t lie to me to get free stuff’: how small businesses are fighting back against influencers behaving badly
From diva-like behaviour to freebie requests that never result in a review, ‘entitled’ content creators are a growing blight on small-business owners. Now entrepreneurs are calling them out

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