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Downtown San Jose businesses welcome March Madness fans

Merchants in San Jose said the flood of revenue from college basketball fans in town for the NCAA tournament couldn’t have come at a better time.

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Mar 27, 2026 - 08:00
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Downtown San Jose businesses welcome March Madness fans
Merchants in San Jose said the flood of revenue from college basketball fans in town for the NCAA tournament couldn’t have come at a better time.
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