DROP climbing in data broker deletions, Calif. privacy regulator data shows | MLex | Specialist news and analysis on legal risk and regulation

California's privacy regulator said its DROP data broker system — the acronym for "Delete Request and Opt-out Platform" — is operating as planned after its first 90-day compliance milestone, with users averaging about 200 broker deletions each. About 590,000 Californians have enrolled, allowing them to track responses from more than 680 registered brokers. The average California DROP user has seen about 200 data brokers comply with their deletion request during the 90 days since the Aug. 1 start of processing, CalPrivacy said, an "encouraging and a positive signal about the operational stability of the system."

Nov 5, 2026 - 04:00
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DROP climbing in data broker deletions, Calif. privacy regulator data shows | MLex | Specialist news and analysis on legal risk and regulation
California's privacy regulator said its DROP data broker system — the acronym for "Delete Request and Opt-out Platform" — is operating as planned after its first 90-day compliance milestone, with users averaging about 200 broker deletions each. About 590,000 Californians have enrolled, allowing them to track responses from more than 680 registered brokers. The average California DROP user has seen about 200 data brokers comply with their deletion request during the 90 days since the Aug. 1 start of processing, CalPrivacy said, an "encouraging and a positive signal about the operational stability of the system."

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