
Edelman Financial Engines disclosed a $34 million position in spot Bitcoin ETFs as of June 30, 2026, exceeding its $25 million stake in Amazon. The investment is split between Blackrock's iShares Bitcoin Trust and Grayscale's Bitcoin Trust, allowing exposure to Bitcoin without direct custody. This move reflects a broader institutional trend, with firms like JPMorgan, UBS, and Santander also increasing their Bitcoin ETF holdings. The next disclosure in November will reveal if this accumulation continues amid recent crypto volatility.