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E.l.f. Beauty’s CEO wants to make a beauty empire for Gen Z

Affordable beauty brand e.l.f. has unlocked something that’s mystified many retailers: how to win over the ever-persnickety Gen Z.

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Feb 14, 2026 - 14:00
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E.l.f. Beauty’s CEO wants to make a beauty empire for Gen Z
Affordable beauty brand e.l.f. has unlocked something that’s mystified many retailers: how to win over the ever-persnickety Gen Z.
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