ETF Investors Grow More Selective in an Uncertain Market

Institutional investors plan to increase ETF allocations over the next year, according to data from Brown Brothers Harriman’s annual ETF survey. But in a crowded marketplace, buyers said they need to be more selective about which managers and products they choose.Sixty-three percent of investors polled said they plan to increase the number of ETF managers they work with, down from 70 percent last year.

Mar 14, 2026 - 11:00
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ETF Investors Grow More Selective in an Uncertain Market
Institutional investors plan to increase ETF allocations over the next year, according to data from Brown Brothers Harriman’s annual ETF survey. But in a crowded marketplace, buyers said they need to be more selective about which managers and products they choose.Sixty-three percent of investors polled said they plan to increase the number of ETF managers they work with, down from 70 percent last year.

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