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Ferrari’s chairman is bullish on AI. He’s less certain how businesses will cash in

Ferrari chair John Elkann played down AI bubble fears, but acknowledged investment in the technology could outpace revenue generation.

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Oct 9, 2026 - 16:00
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Ferrari’s chairman is bullish on AI. He’s less certain how businesses will cash in
Ferrari chair John Elkann played down AI bubble fears, but acknowledged investment in the technology could outpace revenue generation.
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