Forget franchise brokers: Tahini’s recruits operators through YouTube
Most brands use social media to fill seats. Tahini’s is using it to fill its franchise pipeline. CMO Aly Hamam shares how the 76-unit chain ties videos to store sales and hands that audience to new operators.
Most brands use social media to fill seats. Tahini’s is using it to fill its franchise pipeline. CMO Aly Hamam shares how the 76-unit chain ties videos to store sales and hands that audience to new operators.
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