Franklin Templeton: Younger generations set to drive active ETF growth

“I think the younger generation follows performance, so if active managers can generate alpha, money will flow there," said Megan Rust, Franklin Templeton's vice president of ETF capital markets.

Mar 17, 2026 - 17:00
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Franklin Templeton: Younger generations set to drive active ETF growth
“I think the younger generation follows performance, so if active managers can generate alpha, money will flow there," said Megan Rust, Franklin Templeton's vice president of ETF capital markets.

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