From gingerbread lattes to cranberry white mochas: What Starbucks' global holiday flavor lab says about its turnaround effort

Starbucks' holiday menu, featuring regional drops around the world, is a key part of its turnaround strategy, analysts told Business Insider.

Nov 21, 2025 - 13:00
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From gingerbread lattes to cranberry white mochas: What Starbucks' global holiday flavor lab says about its turnaround effort
Starbucks' holiday menu, featuring regional drops around the world, is a key part of its turnaround strategy, analysts told Business Insider.

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