Gen Z and boomer shoppers are upping their holiday spending budgets despite a tough economy

A PwC survey found that shoppers are planning to spend more on holiday gifts than they were this summer -- Gen Z and Baby Boomers in particular

Nov 25, 2025 - 22:00
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Gen Z and boomer shoppers are upping their holiday spending budgets despite a tough economy
A PwC survey found that shoppers are planning to spend more on holiday gifts than they were this summer -- Gen Z and Baby Boomers in particular

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