Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is spending on small luxuries, similar to the lipstick index. But they want functional products, not just ones that make them feel good.

Oct 10, 2025 - 14:00
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Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers
Gen Z is spending on small luxuries, similar to the lipstick index. But they want functional products, not just ones that make them feel good.

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