Gold investment boom: Why Indians are choosing gold over jewellery now

India’s gold demand is increasingly being driven by investors rather than jewellery buyers, marking a clear shift in consumption patterns. Rising prices, ETF inflows, and global uncertainties are accelerating gold’s transition from ornament to core portfolio asset.

May 2, 2026 - 16:00
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Gold investment boom: Why Indians are choosing gold over jewellery now
India’s gold demand is increasingly being driven by investors rather than jewellery buyers, marking a clear shift in consumption patterns. Rising prices, ETF inflows, and global uncertainties are accelerating gold’s transition from ornament to core portfolio asset.

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