Gold stays golden, but Indians tweak buying strategy

Gold investment: Despite record prices, Indian demand stays steady with a shift to lighter jewellery, coins, ETFs and digital gold. Akshaya Tritiya sales reflect value-driven buying, changing consumer preferences and rising investment-led demand trends.

Apr 20, 2026 - 01:00
 0  1
Gold stays golden, but Indians tweak buying strategy
Gold investment: Despite record prices, Indian demand stays steady with a shift to lighter jewellery, coins, ETFs and digital gold. Akshaya Tritiya sales reflect value-driven buying, changing consumer preferences and rising investment-led demand trends.

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