Goldman Sachs is 'all in' on ETFs. But why?

Goldman Sachs (GS) is buying exchange-traded fund (ETF) provider NEOS Investments for $2.3 billion, following the firm's acquisition of Innovator ETFs in April. In the backdrop, over 900 ETFs have launched in the US so far this year — nearing record levels. Strategas Asset Management's chief ETF strategist, Todd Sohn, discusses the larger ETF space and explains the reasoning behind Goldman's ETF strategy.

Aug 12, 2026 - 21:00
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Goldman Sachs is 'all in' on ETFs. But why?
Goldman Sachs (GS) is buying exchange-traded fund (ETF) provider NEOS Investments for $2.3 billion, following the firm's acquisition of Innovator ETFs in April. In the backdrop, over 900 ETFs have launched in the US so far this year — nearing record levels. Strategas Asset Management's chief ETF strategist, Todd Sohn, discusses the larger ETF space and explains the reasoning behind Goldman's ETF strategy.

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