How A $200 Million Pea Protein Business Is Fueling The Ozempic Generation

Since the 1980s, the Lorenzen family has grown its protein powder business, Puris, into an AgTech power player. Now the preferred supplier for food brands seeking craveable recipes for GLP-1 users—it’s helping America become ‘protein independent

Feb 27, 2026 - 08:00
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How A $200 Million Pea Protein Business Is Fueling The Ozempic Generation
Since the 1980s, the Lorenzen family has grown its protein powder business, Puris, into an AgTech power player. Now the preferred supplier for food brands seeking craveable recipes for GLP-1 users—it’s helping America become ‘protein independent

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